Why you should use an Enter to Win slip to collect new leads

Admit it, we’re more inclined to hand over our information when there is a chance to win a prize, am I wrong?

When you attend an event whether it be a trade show or party one of your goals should be leaving with new contacts. Having an enter to win slip on your table is the perfect opportunity. At the end of the event simply draw a slip and contact your winner to claim their prize.

The Prize

Prizes can be what ever you are able to afford. If your company has small door prize items, these are perfect! (maybe something unique they can’t purchase through the catalog)

Or make them specific to your needs as the sales rep.

For example…

• Need Bookings – offer extra credit or a product from your inventory (if your company allows it)
• Need Sales – offer a special discount when they place their order at the event or by a certain date.

Other Prize Ideas…

• Scratch Off Tickets – these build even more excitement because not only have they won a prize, but now they have to scratch to reveal it!
• Dollar Store items – pick something themed to your event or will pair well with your company.
• Swag – If you have a personal brand offer up some neat swag (company branding would be fine too) these items could be tumblers, shirts, key rings, and more!

The Form

Now that we have the prizes out of the way lets chat about the form itself.

What makes a good form? First you need to make sure it’s simple and to the point. You don’t want them feeling overwhelmed. It should take them less than 2 minutes to fill out the form or they’re going to either A – only fill out part of it or B – they won’t fill it out at all.

So what should the form have on it? Contact information for starters… Name, Phone, Email, & Address.  With the anti-spam laws you’ll need to make sure you have their permission before adding them to your mailing list, so adding a quick check box will give them the option to opt in. If they do not check that box do not add them to your mailing list. Following up with them is fine (and highly encouraged) however adding them to an email subscription without their permission will fall under the anti-spamming laws. If you are unaware of these laws and how they pertain to you, please take some time and look them up for your area. The laws may vary by which country you do business in.

It’s also a good idea for them to let you know what the best form of contact is (especially if they leave the event before the drawing). Contact them the way they want to be contacted. If they prefer texting then don’t call them (they more than likely won’t answer anyways, so save yourself some time and contact them their way).

Ask them some questions, but keep it simple. No more than 3 short yes or no questions. The three I like to use are:

Are you interested in…

1. earning FREE product? (this is a great lead for starting the party conversation or letting them know about your frequent buyer program)
2. joining my team? (reach out and see if there is a good time to chat about the opportunity)
3. hosting a fundraiser? (you’d be amazed how many people know of someone or an organization in need of a fundraiser. What better way to plant that seed or even spark a conversation by simply having it on your contact form?)

Another great question I have used in the past has also been – Do you already have a consultant? This allowed me to thank them for stopping by my booth or attending the party, however I also knew they already had someone they were working with so the chances of this person partying or joining with me were much slimmer (but not impossible).

What Your Form Doesn’t Need

It doesn’t need to have your contact information. This form stays with you, adding your contact information will simply allow you less space to collect theirs.

The form also doesn’t need to contain questions that require a lot of thought. If you are having them answer questions which they need to write in an answer they will more than likely skip over it.  Simple yes or no questions are really the way to go. Save your detailed questions for the follow up.

Space! They need to have room to write their information. If the form is too small they won’t have enough room to write, and that may cause it to be more difficult for you to read it. I personally use VistaPrint’s notepad template for my Enter to Win Templates, how ever they can also be printed from home in a pinch as well!

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